Privacy Policy

This privacy policy sets out how Smile Solutions uses and protects any information that you give when you use this website. Our practice is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. By using this website, you give your consent that all personal data you submit may be processed in the manner and for the purposes described below. 

What information we collect

  • Contact details – we need to contact you on a regular basis during the entirety of our relationship. If you do choose to become a patient with us, your contact details become part of your healthcare records.
  • Health data – we must store sensitive healthcare data to treat you as a patient. We are legally obliged to hold this data for 11 years.
  • Financial data – if you are a customer, we must keep track of your basic financial information (transactions made with us)
  • Marketing data – we have a legal obligation to store your preference to receive marketing from us.
  • Sensitive data – as stated above we may hold some sensitive data about you in the form of healthcare records. If we don’t collect this data, we will be unable to provide you with healthcare services. We will never process this data outside of our duties as a healthcare provider

What we do with the information we collect

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  1. Internal record keeping.
  2. We may use the information to improve our products and services.
  3. We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  4. From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.

Virtual Consultations

  1. Upon submission your personal data and photos will be stored for a maximum of 3 months if we do not hear from you further.
  2. We will never sell or provide your personal data to a third party for marketing purposes.

Using the email subscription forms we may collect the following information:

  1. Name
  2. Contact information including email address
  3. Demographic information such as postcode, preferences and interests
  4. Other information relevant to customer surveys and/or offer


Your privacy rights have been strengthened and amended under the GDPR. You have a right to, in relation to your data;

  • Request access
  • Correct
  • Erase
  • Transfer
  • Object to processing
  • Portability
  • Withdraw consent

You can contact us to exercise any of your rights at any time. We will need to verify your identity to comply with any request to exercise your rights. We will need some personal information to do so, strictly for the purpose of identity verification. All requests should be resolved within one month. This, however, may take longer for requests that require a more complex resolution. We will inform you of any delays that may be required, along with justification.